Course curriculum
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1
Course Introduction
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Lesson 2: Course Overview & Objectives
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Lesson 3: What is Marketing?
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Lesson 4: What is Digital Marketing?
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2
Module 1: Pre-Campaign Development
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Lesson 2: What is a Customer Avatar?
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3
Module 2: Key Business Metrics
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Lesson 1: Module Overview
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Lesson 2: What is Customer Lifetime Value (CLV)?
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Lesson 3: What is a Customer Acquisition Cost?
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Lesson 4: What is Average Order Value (AOV)?
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Lesson 5: What is Monthly Recurring Revenue (MRR)?
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4
Module 3: Digital Marketing Medias & Tactics
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Lesson 2: What is the Media Mix?
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Lesson 4: What is a Content Management System?
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Lesson 5: What is Search Engine Optimization (SEO)?
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