Course curriculum

  • 1

    Course Introduction

    • Lesson 2: Course Overview & Objectives

    • Lesson 3: What is Marketing?

    • Lesson 4: What is Digital Marketing?

  • 2

    Module 1: Pre-Campaign Development

    • Lesson 2: What is a Customer Avatar?

  • 3

    Module 2: Key Business Metrics

    • Lesson 1: Module Overview

    • Lesson 2: What is Customer Lifetime Value (CLV)?

    • Lesson 3: What is a Customer Acquisition Cost?

    • Lesson 4: What is Average Order Value (AOV)?

    • Lesson 5: What is Monthly Recurring Revenue (MRR)?

  • 4

    Module 3: Digital Marketing Medias & Tactics

    • Lesson 2: What is the Media Mix?

    • Lesson 4: What is a Content Management System?

    • Lesson 5: What is Search Engine Optimization (SEO)?